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A single wheat tortilla has 18% of DV of sodium. I discovered it just recently. The discovery followed my reading an article discussing serious negative consequences of excess sodium for heart health. In turn, the discovery was followed by two others –I realized that I insufficiently assimilated information from food labels in general, and that I am curious to know why that is indeed the case.

One benign way to understand this shift is the following – attention is a limited resource and only allocated to things deemed important. Once the importance was established, attention followed.

However –

  1. Attention is not that limited a resource.
  2. Attention cost is marginally minimal given I generally do look at the calorie content.
  3. Given I encounter same or similar choice tasks repeatedly –cost per choice, invested once, is close to zero.

What are the reasons behind this seeming conundrum?

In the domain of food, we care about three things – price, taste, and health. Let’s factor out price for now. This leaves us with taste, and health. While making a choice, we recruit ‘relevant’ (more later) information to assess choices in a manner that maximize our utility.

Assume we have a strict preference for taste over health; more narrowly – taste always wins whatever the health information; health information comes into play only when taste is equivalent. Health information in this scenario is immaterial, and one only needs to focus on information about taste to maximize his/her utility. So, one way to explain my inattention to relevant health information is just that.

Expanding from the toy example, orderings of things we care about (utilities) dictate the way we seek information, and what information is sought. However, observation tells us that the ordinal structure of utilities is manipulable in the domain of food. For example, we prefer taste strongly but if health information were to be made salient, we would be liable to choose something healthy. One inference which we can draw from such manipulability or order is that the initial preference ordering must not have been strong. But that doesn’t seem right given our strong preference for taste ‘explains’ subdual of information seeking on health.

Rational choice assumes that if information acquisition costs are zero, more information should always be sought, and used in decision making. Rational choice seems inadequate to the task of explaining, hide and not seek.

Let’s assume we have subconscious and conscious preferences (aside from assuming a subconscious). Subconsciously we greatly prefer taste more than health. Consciously we prefer the reverse. Taste wins if health information is not made salient at the time of purchase. Assuming subconscious controls behavior, health information is deliberately not sought.
Another way to think about underlying preference structure is the following – aside from preferring taste, we also prefer feeling good about our decision. Feelings about a decision are evaluative and emerge from whether we chose wisely given information. So one way to include good feelings is to choose healthy food but that sacrifices our preference for taste. Another way this is resolved is ignoring information about health, which is much more easily ignored than information about taste.

Given this, we suppress health information. Interestingly this suppression doesn’t extend to information seeking about health on all fronts but applies only during decision time about a food.

Another interesting psychological thing to note here is that we have negative affect (feeling bad) associated with decisions that lead to negative long term consequences, but we also have ways to prevent this negative affect pathway from being triggered at all. Additionally the information suppression isn’t a one-time only but long term because we want to repeatedly ‘sin’. This in turn means that we firstly somehow ‘know’ that the food is unhealthy and hence not look at the health information, otherwise wouldn’t it just help boost one of the reasons for consuming something tasty, but don’t consciously acknowledge this information.

Yet another way to think about the problem is to assume that we have preferences for health but they are somewhat lower in order of priority. For lower order preferences (here health), information seeking becomes more passive and increasingly depends on how easy it is to acquire information, for example – how prominently it is displayed. Social desirability pressures may also play a larger role in moderating information acquisition when importance is low. For example, in US people frown upon those who look at labels in a supermarket. Thus cowed, people may be less likely to look up information. Though it was always possible to look up the information once home, and now given ease and convenience of anonymous information gathering (Internet), it is likely that social desirability issues are less of a factor (it is likely that social desirability pressures continue to apply when one is alone.) However in cases where other lower order preferences predict same choice information about them is likely highlighted. For example, if a tasty thing were healthy as well, it is likely that one reminds oneself about the health benefits while making the choice.

But why is taste implicitly prioritized over health? One explanation is that preference for taste is evolutionary – the positive immuno-response from eating calorie rich food is biologically potent. Another is that consequences on health from choosing unhealthy food are long term while gratifications from taste are instantaneous. Given that, it allows us to more readily imagine the consequences of one which in turn is perhaps define one of key ways we decide our preferences. Lastly, the preference for taste in matters of food has become likelier due to advertising and its constant valorization of taste over everything else.

It is still awe-inducing to see to what degree our brain is lazy, and inhibits acquisition of reasonably readily available information.

The above analysis assumed considerations dictating choice at point of purchase. Once we have bought something however another consideration applies – we have invested in x, so now enjoy it. What is point of reading information now that I have already spent money?

A few straight forward policy proposals emerge, given what we know about how people behave, –
• Front of package labeling
• Prominent, easy to read, comprehend, labeling
• Priming aim – be healthy
• Priming habit – look for information when buying food
• Priming consequences

Links -

http://www.wnyc.org/shows/radiolab/episodes/2008/11/14

Note -
The word ‘we’ is in quotes in the title because I do not have data to show how widespread the tendency is.

Some news, and some views

Republican ‘Con-census’

The party that dislikes the census, put a hold on the nominee for census bureau, is now sending out fraudulent mail surveys that seem as if they were from the census bureau. Read here, here, and here. Accusation for being ‘fraudulent’ stems, not only from the use of `census’, but also from it being an attempt at “frugging”, the practice of cloaking a fund raising appeal in what appears to be a research. (“Suggers” sell using surveys.)

The great burka debate
Assuming ‘God’ has recommended or even ordered that women wear burka, assuming that burka has no impact on a woman’s ability to communicate or quality of life, as has been suggested by its supporters, then here’s a suggestion – to all men, who haven’t been ordered by ‘God’ to wear burka, and who don’t see a downside to wearing it, why not voluntarily commit to wearing the burka, since no law opposes such a voluntary act, to show solidarity with the women. My sense is that even the French would come to support the burka if men en masse chose to wear it.

Copy this
Free photocopy in exchange for ad printed on the back

Tversky and Kahneman, in “The Framing of Decisions and the Psychology of Choice”, “describe decision problems in which people systematically violate the requirements of consistency and coherence, and […] trace these violations to the psychological principles that govern the perception of decision problems and the evaluation of options.”

They start with the following example –

Imagine that the U.S. is preparing for the outbreak of an unusual Asian disease, which is expected to kill 600 people. Two alternative programs to combat the disease have been proposed. Assume that the exact scientific estimate of the consequences of the programs are as follows:

[one set of respondents, condition 1]
If Program A is adopted, 200 people will be saved. [72 percent]
If Program B is adopted, there is 1/3 probability that 600 people will be saved, and 2/3 probability that no people will be saved. [28 percent]

[second set of respondents, condition 2]
If Program C is adopted 400 people will die. [22 percent]
If Program D is adopted there is 1/3 probability that nobody will die, and 2/3 probability that 600 people will die. [78 percent]

They add -
“[I]t is easy to see that the two problems are effectively identical. The only difference between them is that the outcomes are described in problem 1 by the number of lives saved and in problem 2 by the number of lives lost. The change is accompanied by a pronounced shift from risk aversion to risk taking.”

Given the empirical result, they propose ‘prospect theory’ which we can summarize as – people exhibit risk aversion when faced with gains, and risk seeking when faced with losses.

Why is Program A less “risky” than Program B?

Expected utility of A can be seen as equal to that of B over repeated draws. However over the next draw – which we can assume to the question’s intent, Program A provides a certain outcome of 200, while Program B is a toss-up between 0 or 600. Hence, Program B can be seen as risky.

Looked at more closely, however, the interpretation of Program B is still harder –
Probability is commonly understood as over repeated draws. Here – Given infinite draws – 1/3 of the times it will yield a 600, and the rest of the 2/3 of times a 0. (~ Frequentist) Tversky and Kahneman share the frequentist take on probability (though they frame it differently) – “The utility of a risky prospect is equal to the expected utility of its outcomes, obtained by weighting the utility of each possible outcome by its probability.” (This takes directly from statistical decision theory that defines risk as integral of the loss function. The calculation is inapplicable for any one draw.)

What is the meaning of probability for the next draw? If it is a random event, then we have no knowledge of the next toss. The way it is used here however is different – we know that it isn’t a ‘random event’ and that we have some knowledge of the outcome of the next toss, and we are expressing ‘confidence’ in the outcome of the next toss. (~ Bayesian) Transcribing Program B’s description in Bayesian framework, we are 33% confident that all 600 will be saved, while 66% confident that we will fail utterly. (N.B. The probability distribution for the predicted event emanates likely from a threshold process – all or nothing kind of gambling event. Alternate processes may entail that the counterfactual to utter failure is a slightly less than utter failure, and so on and so forth on a continuum.) Two-third confidence in utter failure (all die), makes the decision task ‘risky’.

Argument about Rationality and Equality of utility (between A, B, C, and D)

According to Tversky and Kahneman, utility of Program A is same as Program B. As we can infer from above, if we constrain estimation of utility to the next draw – which is in line with the way the question is put forth, Program A is superior to Program B. An alternate way to put the question could have been – “over the next 100,000 draws, programs provide these outcomes. Which one would you prefer?” Looked at in that light, the significant majority who choose Program A over B can be seen as rational.

However, the central finding of Tversky and Kahneman is “preference reversal” between battery 1 (gains story) and battery 2 (losses story). We see a reversal from majority preferring ‘risk aversion’ to a majority preferring ‘risk taking’ between the two ‘conditions’. Looked independently, the majority’s support in each condition seems logical, but why is that the case? We have already made a case for battery 1, and for battery 2 the case would run something like this – given overwhelming number of fatalities, one would want to try a risky option. Except of course, mortality figures in A and C, and B and D, are the same, and so is the risk calculus.

For Tversky and Kahneman’s findings to be seen as a testimony of human irrationality, Program A should basically be seen as equivalent to Program C, and Program B to Program D. And the lack of ‘consistency’ between choices an indicator of irrationality. In condition 1, our attention is selectively moored towards the positive, while in condition 2, towards the negative, and respondents evaluate risk based on different DVs (even though they are the same). The findings are unequivocally normatively problematic, and provide a manuscript for strategic actors for how to “frame” policy choices in ways that will garner support.

Brief points about measurement and experiment design

1) There is no ‘control’ group. One imagines that the ‘rational’ split would be one gotten in condition A, or condition B, or as the authors indicate some version of 50-50 split. There is reason to believe that 50-50 split is not the rational split in either of the conditions (with perhaps 100-0 split in either conditions being ‘rational’. This doesn’t overturn the findings but merely provides an interpretation of the control. Definitions of control are important as they allow us to see the direction of bias. Here – it allows us to see that condition 1 allows for more people to reach the ‘correct decision’ than condition 2.)
2) To what extent is the finding an artifact of the way the question is posed? It is hard to tell.

  • A 50-50 split response condition would be achieved if respondents think that both choices are equivalent, and hence pick one choice randomly. But given respondents are liable to imagine that a ‘unique’ solution exists, given they have been brought into a university laboratory and asked a question, people are likely to try to read the tea leaves. Of course, people systematically reading tea-leaves in one way means something else is perhaps going on, but still it is very likely that deviations from 50-50 split would be much less if one were to provide a response option that both choices are equivalent. This is so because some number will choose 3, and then you can either eliminate that sub-sample, and calculate new percentages of deviations from 50-50 by constraining to the two choices (which will likely yield a larger percentage swing) or include everyone, and find a smaller percentage swing.
  • The stump for condition B (that offers Program C or Program D) is the same as stump for condition A – the disease is ‘expected to kill 600 people’. In light of that, description of Program C (“If Program C is adopted 400 people will die”) offers no information about the other 200. Respondent can imagine that 200 will be saved, but isn’t particularly sure of their fate. On the other hand, with the same stump, information about ‘200 will be saved’ allows us to weakly infer that 400 people will die. This biases the swing in favor of the results that we see.
  • If we are to imagine that results are driven entirely differential risk aversion in losses and profits, and not some other cognitive malaise, then it would have been nice to see clearer enunciation of the outcomes. For example, description of Program A could have reworded as ‘If Program A is adopted, 200 people will be saved, and 400 people will not. Or only 200 out of the 600 people will be saved’. This would have likely attenuated the swing that we see, though it is open to empirical investigation. The larger point perhaps is that there are multiple ‘manipulations’, and that the results we see may be artifactual, coming instead from another source. For example – Kuhberger (1995) noted that outcomes in the Asian disease problem are inadequately specified. When Kuhberger made the outcomes explicit (e.g. stating that 200 will be saved and 400 will die), ‘‘framing’’ effects vanish[ed].”

Further Reading

Bless, H., Betsch, T. & Franzen, A. (1998). Framing the framing effect: The impact of context cues on solutions to the ‘Asian disease’ problem. European Journal of Social Psychology, 28, 287–291.

Druckman, J. N. (2001). Evaluating framing effects. Journal of Economic Psychology, 22, 91–101.

Kahneman, D. & Tversky, A. (1979). Prospect Theory: An analysis of decision under risk. Econometrica, 47, 263–291.

Kühberger, A. (1995). The faming of decisions: A new look at old problems. Organizational Behavior and Human Decision Processes, 62, 230–240.

Levin, I. P., Schneider, S. L. & Gaeth, G. J. (1998). All frames are not created equal: A typology and critical analysis of framing effects. Organizational Behavior and Human Decision Making Processes, 76, 149–188.

Rambo- Dead and Deader By John Mueller, Los Angeles Times

US Torture: Voices from the Black Sites by Mark Danner, NYRB

The trouble with Frida Kahlo by Stephanie Mencimer, Washington Monthly

Percentage Increases, Increases in percentages (BBC)

Slow death of handwriting (BBC)

Shall we get rid of the lawyers? Anthony Lewis, NYRB. Lewis, a celebrated journalist, is the author of a superb book, Gideon’s Trumpet, that documents the history, and particulars of the seminal sixth amendment case, Gideon Vs. Wainwright.

Israel-Palestine

‘Tasteless’ T-shirts worn by Israeli army soldiers (BBC)

Dead Palestinian babies and bombed mosques – IDF fashion 2009 by Uri Blau, Haaretz

A tribute for the 200th birth anniversary of Charles Darwin…

Why science can talk about ‘God’ –

One of the reasons why people argue that science should be absent from discussions about God is because while science concerns itself with the material, God concerns himself with the ‘spiritual’ nonmaterial realm. But there are a number of theories of God (and ‘by God’ – if Bible is to be taken at its face value) that explicitly deal with the material realm. To that extent science has ‘standing’, in the judicial sense.

One prominent theory of the ‘divine’ made with ‘ungodly’ frequency is that God has a direct impact on the material well being of humans. But here’s how the claim falls short –

Given systematic temporal and geographic variance exists in poverty, life-expectancy, etc. and given we have been able to attribute a majority of the ‘causes’ for such to human action, ‘God’ inarguably plays only a peripheral part in the destiny of man, albeit a larger role in destiny of women (mostly through hands of believers). What I mean by that is simple – mortality rates differ by geography (US versus say Africa, or within US – maybe god likes the ‘godless’ NE liberals), and by time (we live longer today than we did 200 years ago). The variance in mortality and life-expectancy also seems to respond to human intervention, variedly defined as discovering new technologies, to committing war. So unless we believe God systematically dislikes Africans, or liked people less 200 years ago -when arguably people were more ‘moral’ on some variables favored by the current fundamentalists – we have little grounds to believe that God is a large force in determining life-expectancy, or mortality.

Let’s assume for the ‘devil’s’ sake that ‘God’ is a confounding variable, which can be seen as true in more than one way – first, given that he is alleged to work in mysterious ways, and second in the statistical sense i.e. God determines both temporal, geographic, racial and other kinds of variance in distribution of poverty, the human action to which it is causally attributed, and life-expectancy. But that version of God conflicts with our theories about human action (say greed) and our theories about God – who allegedly ought not to reward people motivated by such things as greed. But then punishment can come in the ‘after life’- via hell, where an ever larger number of people are being systematically tortured through great expense of energy, and in a manner that will leave the Bush administration officials chagrined. Even if we imagine that theories of after-life action are true, their impact on the material world is limited to the extent people believe in the threat of punishment. To that extent, God is an instrumental identity for achieving some version of morality.

Another challenge to the presence of ‘God’ comes from the probabilistic nature of our causal models. ‘God’ theories ought to be perfect (explain about 100% of variance) while theories of social action can be probabilistic. To ascribe probabilistic thinking and action to God would significantly conflict with theories of God, though one can imagine that he sets the mean, and ‘will’ causes the error term. A starker version of the same would be that God allows free will, and to that degree that he allows for it and the world is shaped by ‘free will’, and God is immaterial to bettering social condition. Another reason to discount challenge to God theory can be the following – we just don’t know the generating mechanism (or life/death) and probabilistic conditioning seems to come from fitting known world models onto data generated by God model – which is by the way synergestic enough with world model (more poverty = earlier death) to be disturbing.

One way to look at the argument presented here is that God may exist, but s/he/it isn’t particularly strong. And if strength/omnipotence is taken to be a fundamental descriptive attitude of the object (God), it is likely that the object doesn’t exist as well. The counterargument to the above would perhaps need to factor in differing conceptions about the object and its power. For example, one may say that s/he/it is doing all it can to reduce evil to its lowest form – and that is indeed the present condition. Perhaps then more minimally – since he is already doing all he can and rest depends on us – we can argue that God isn’t a particularly useful intervention for changing one’s situation in the world.

The article was written for The Delhi Walla

‘The Delhi Walla’ is a journalist’s blog, albeit without the drama and urgency with which journalism and journalists are often associated with today. The writing on the blog represents that prior tradition among journalists which was about subtle observation, gentle humor, as evinced in journalists’ travelogues, and in shows like BBC’s ‘From our own correspondent’.

The blog is a significant achievement. More so because reporting on cities is generally skillfully and purposefully bankrupt, formulaic and inane, an orgy of crummy descriptions of pointless people, and events, and soulless corporate jingles about places to eat, and entertain, infested almost always with a touch too colorful poorly shot photos.

With an eclectic choice of topics, a choice that is many a times dictated by the city rather than by an urge to puppeteer description in grips of pincers of prejudice, with gentle and subtle humor, Mayank shines a weak but almost always pleasant humanistic light on the myriad facets of Delhi, and the occupations, preoccupations, habits, of its residents. The wonderful aspect of the blog is that it catalogs “real life”, an all too absent commodity in newspapers, be it then a story about the need to find a ‘second home’ in a city with cramped homes that provide all too little privacy, the rather oddly structured stories on colonies (as they are called in Delhi), or the succession of charming articles on bookstores, and their proprietors. Perhaps seen hence, it is a writer’s blog. And that is probably a more accurate description of the sensibility of the blog, and the author, and explains the void comparisons to newspapers that I make above.

Understanding

One can try to ‘understand’ things of interest by disinterring things, breaking them apart skillfully – through analysis – and connecting those parts into an ‘explanation’ or simply ‘description’ conjoined by some connective tissue. It is a bit like looking at white light through a prism, with colored rainbow being the distillate. Of course more often we just describe a part of one color, and the rest is at best in penumbra. Analysis is generally purposive, and demands specificity. It struggles to contain, and cast, and organize, and too often the aim is to achieve that ‘aha’ moment. For all these reasons, the enterprise is often fraught with problems of myopia, and of force.

Another feature of the analytical method is the method of writing – it is writing through contestation. For example, the account that I provide here is often times a ‘negative’ account – describing what this blog isn’t, rather than simply focusing on what it is. The method may be insightful, if the analysis has legs, but it is seldom enjoyable.

The Delhi Walla chooses differently; he observes, describes, narrates, engages in reverie, and gently analyzes. He does it with great modesty, and some charm. His method of ‘understanding’ isn’t analytic introspection, but subtle observation that produces that warm flush of vague but liberalist accepting, even embracing, empathy, and exultation in the shared existence. It is akin to the ‘understanding’ and exultation one feels while standing on the roof of the house on a pleasant summer evening, and looking over the gullis and Mohalla.

Delhi

Delhi is an easy city to caricature – bleak, dirty, loud, and crowded. And it is certainly all that. But reality is simultaneously substantially more mundane, and textured. Likewise, people sometimes mistakenly make the inferential leap from ‘bleak’ surroundings to ‘bleak’ lives; all too often ‘bleak’ surroundings are peripheral to the fuller psychological lives lived among acquaintances, friends, relations, and more.

Delhi is a city that carries the hopes and aspirations of people living in it, the location of deaths, marriages, jobs, cars, monuments, history, politics, money, and more. One can take respite, if so is needed, in the beauty of some of its monuments, sometimes in just its familiarity, in its ‘traditions’ and ‘landmarks’, even in its oppressive heat, as Mayank occasionally does, food, conversation, and intimacy of friends and family, among other things.

The Delhi Walla

The Delhi Walla is an eclectic account of Delhi. It is an ode to the ‘passions’ of Delhi Walla – the Muslim heritage of Delhi, books, Arundhati Roy, and gay life in the city. It is an account of his questions, and more interestingly a “live” account of an unfailingly interesting life.

It is hard if not impossible to tolerate, much less empathize, and patently ridiculous to even think to romanticize, a rich philistine with a paunch. This feeling is shared by not only certain sections of the high society – the only part of society that gets to write, express, and define contempt for all of ‘us’, but by all society.

Among the people of these ‘subaltern’ groups, the ones who haven’t been cleansed by the washcloth of high culture, there is a feeling of inadequacy if not disgust with oneself. They must acknowledge the impossibility of ever joining the erudite, English speaking, trim, Westernized, ever progressing and ever progressive, posh group. The chasm only seems to grow wider every day. Sometimes that impossibility takes the form of anger – who are these people feeling so uppity about their new found pretensions? Their beginnings were probably as vulgar than mine. (Caste and class – the last refuge of the bastards. ) It is as if caught in their pretensions – they have executed a double exile – alienating themselves from their roots, and sending us prematurely to our cultural exiles. But then ‘culture’ was largely lost – if not in migration then in constant contortions needed to feed the ‘family’ since then – so what is left now is an idea of culture, and this hunger – this vast orifice that wants to go on consuming. There is no escaping from it. Perhaps these kids are right, we have nothing to offer. So if they find pretensions of West and find home in it, then so be it. If only, they didn’t humiliate us. How dare they?

Among the manicured words crafted by high intellect, a philistine is ever so precisely caught in a pincer like grip, stripped, and exposed for who he is for who he is – a rat, a cheat, a miser, someone who is ugly, fat, debased, lustful, probably impotent, unblinking and stupid. There is nowhere to run.
We have all seen likes of him for the one thing about philistines is that they all look alike. In the oily paunchy sunburned carcass, there is no vestige of culture, no literacy in the “in” books, and no appreciation of the finer aspects of life. I can sympathize with the poor. They may be romanticized for their ‘simplicity’ and their poverty. They at least don’t invade. But how can one live with people with such overreach, such humdrum mediocrity, such precocious grabbing lust, such vulgarity, such hunger? Where does one go to soothe his cultivated sensibilities?

A philistine is like a ‘ghee’ stain on a Dostoevsky. It defines my connection to all that is vile and deformed, all that I want to escape for the safety of harmonic refinement. When did these people become so vile? How did I not notice before how they had encroached on culture and the air itself, and carved up their names on it like low class Romeos. (Accusations of caste and class fly back.) They are like cockroaches on the bathroom drain cover – too filthy to be squished, too filthy to be tolerated, forever to be despised.

Will they find me out? I torture over whether there exists the possibility of being good enough, whether one so completely learn all the parlor tricks that it iron outs the ugly wrinkles of low breeding, whether I can stand any scrutiny and be affirmed of higher birth, higher learning, one of them. There is always that wracking doubt that somehow the occasional word in the wrong accent, the inability to use chop sticks, will conspire and give away the years of low existence and expose you for the philistine you are. There is always that threat, if one grows up and takes up the pretensions. It is one thing if you grow up with it. Otherwise you grow up anxious and eager to stamp every little echo of your own vile history, eager to disassociate with all that is debased in your own bloodline. That is all you can do.

One day, they catch themselves staring at the mirror, and find a tired sunburned unhealthy face, the distorting paunch, their brow wrinkles when they think about the constant demands of family and friends caught in their own vicious cycles, and realize the absolute impossibility of doing better. To be branded a philistine is much like being accused of the original sin – however much you may try, you cannot rinse it off. You must acknowledge the impossibility of transcending it.

It is infinitely easy to be casually vicious, and generally feted if done with faux consideration. But writing hence pursued is a failed enterprise. It then becomes nothing more than carrying class pretensions. The mark of good writing may not be redeeming humans, whom the dominant cultural script has left warped, but bringing to light the lived emotional and social experience of people, and the historio-socio-cultural contexts remains the key to it. This ability – to write well- continues to rest upon both ones’ ability to look into oneself, and into others, and ability to look from other person’s perspective.

Preamble and Introduction

Words like “bubble” are often used to describe the shielded seclusion in which students live their lives on the Stanford campus. And the words seem appropriate. After all, Stanford has three quarters of a mile long boundary that separates it from civilization, and even that ends in the latte swilling yuppy favored downtown lined with preppy shops that further abuts multimillion dollar homes. For reaching the vast seething humanity, one has to go further – to the nether regions of Palo Alto and cross in to East Palo Alto – a task so mythically treacherous that none will volunteer, except of course to buy the chic necessities from IKEA.

But even in the famously elitist bubble, there are poor and opportunities to interact with different socio-economic strata – the employees. Stanford spends about $3.2 billion to educate its roughly 15,000 students. The figure amounts to roughly $213,000 per person. About half of this money is spent on salary and benefits of the numerous employees who work for this university. The employees range from $15/hr bus drivers or $10 hr/cafeteria workers with no benefits to administrators who earn hundreds of thousands of dollars each year. Either way you look at it, we have a substantial breadth of employees with whom students can interact and form partnerships to help some, and learn from others.

The shrinking conversational space

Most transactions involving cross-class interaction are economic interactions – when you buy something, or involving paid service – gardening, or somebody delivering a Pizza. Most of these interactions have been commercialized and bureaucratized – with greeting protocols and thank you protocols – leaving little space for real human to human interaction, exchange of stories etc. In places like India, middle class still knows about the lives of their maids, the neighborhood grocer, etc. and in knowing about their lives they form genuine bonds of empathy that help them look at policy imperatives, and their own lives much differently. I would argue, more trenchantly, that it is in fact through knowing lives of people in other classes that one can build genuine empathy (as opposed to an identity contingent one which wrist band wearing concert attending bobos – in David Brooke’s term – feel towards people in Darfur.) The damning fact of modern life is that even empathy has been implicated in superficial identity issues, and hence people’s empathy lies within the contingencies imposed upon the selling and buying, largely absent of information or care.

Proposal

So my proposal is to create a program on campus that heightens awareness of people towards people from other classes around them with whom they (don’t) interact every day. The idea is to connect students, faculty and professional staff with workers from lower economic strata, for example, cashiers, janitors, construction workers, or drivers, on whose services they rely upon every day. Another related idea would be to create an umbrella program that gives guidance to people toward helping them form hyper-local chapters (that extend to say one building) where they form programs to interact with people or help them in some way. For example computer science students may formulate a program to help teach computers to janitors while social scientist may work with them to improve their literacy skills. Obvious returns to them would include a better understanding of the world, a chance to practice or even learn a foreign language (in places where janitors are fluent in say Spanish or some other language) and myriad of other benefits that accrue from learning about the complexities of living as economic underclass.

Detailed Proposal:

There are three parts to the proposed program –

  • Create a website that has the following capabilities -
    1. Matching students with Employees – The website will allow for students and employees to fill in detailed profiles and will allow them to search for possible “matches” based on their skill set, issues they want to work on, and availability (time).
    2. The website will allow for two kinds of matching – project by project matching – which will allow for students to sign for say helping an employee with his resume’ or a government form, longer term mentoring or symbiotic matching which will assign a student to an employee for a duration of an academic year.
    3. The website would feature a blog and wiki to advertise successful ventures and collaborative opportunities.
  • Since creating excitement around the program is essential, the program launch will be followed by an advertisement blitz including posters, presentations, and get-to-know sessions.
  • The other crucial part of this venture is ‘hardware’ – be it computers/supplies or other things that are needed to make some of this possible. So there would be two parts to the same – one would be a craigslist kind of central clearing house list that will post want and available ads, and the other would be a central fund which students or employees can draw on to make of this happen.

Budget and estimated costs

I deal with the cost attributed to each point of the program individually -

  1. Building the website would indeed take the most effort and money given that we need a database and other social networking tools. The web design and development would cost initially about $5000 if we hire students within Stanford to help us with it.
  2. Advertisement and information campaign would be broad and we expect to spend about $2000 on the campaign.
  3. Hardware fund would consume the rest of the money ($3000).

Timeline

Web development around the site would take around 4-6 months as the website will go through iterative updates. I expect the advertisement campaign to last for a month to provide an adequate window for people to sign up including some viral marketing campaign via Facebook etc. In all, I should be able to launch the initial campaign within 6-7 months at most.

Vague apprehensions

Fears are based on possibilities, never probabilities.

“There is a possibility of a terrorist attack.” Indeed. There has always been such a ‘possibility’. “There is a heightened possibility of a terrorist attack.” With no temporal end points and no cues as to the scale – the latter will also be true for all time periods, t+1, for the prediction may still bear out in the yet undefined future.

Vagueness is the oldest form of doublespeak. Vagueness in language is often used as a strategy to provide cues to people to interpret the message in a way that is the most ideologically (more broadly – psychologically) comfortable to them. Vagueness not only allows for you to be right without being right, it allows for people to justify virtually all stances and all actions. Think about the word ‘possibility’ which is defined as something that has a chance of occurring. It doesn’t give you cues as to how probable the scenario is or the scale of the ‘possible’ unfolding. It is fair to imagine a lot of times such information is not available but then without it what are we conveying to people, aside from the strategic wink – nothing and everything – all at the same time?

Using vague words that carry a huge corroboratory burden, and whose latent concepts (variables) must unfold only a specific way to justify the argued course of action, allows policy makers to sound logically coherent without being so.

Language constrains our ability to meaningfully understand the world around us. Vagueness is merely one of the most convenient ways via which we can tune out of reality and argue whatever we want to – and that can be strategic or not. In every day usage, an important reason behind why we vague terms is because precise facts sometimes decompose quickly and people are left with nothing more than vague qualifiers that store impressionistic accounts of those facts. Additionally, vagueness allows people to shield themselves from their own ignorance. It is important to note that I am not arguing that people are not strategic actors in everyday conversation and in fact vagueness is often used as a ploy to argue what is ideologically convenient.

The lessons really are twin – if you are a strategic actor – vagueness works and if you are a citizen – be alert to vagueness as a cover for insidious reasoning.

Social Sciences are split into disciplines like Psychology, Political Science, Sociology, Anthropology, Economics, etc. There is certain anarchy to the way they are split. For example, while Psychology is devoted to understanding how the individual mind works, and sociology to study of groups, Political science is devoted merely to an aspect of groups – group decision making.

One of the primary reasons the social sciences are divided so is because of the history of how social sciences developed – as major figures postulated important variables that constrain the social world, fields took shape around them. The other pertinent variables that explain some of new disciplines in social sciences are changes in technology, and more broadly changing social problems. For example, the discipline of Communication took shape around the time mass media became popular.

The way the social sciences are currently divided has left them with a host of inefficiencies which leave them largely inefficacious in a variety of scenarios where they can offer substantive help. Firstly, The containerized way of understanding the social world provide inadequate ways of understanding complex social systems that are imposed upon by a variety of variables that range from the individual to the institutional. And secondly, the largely discipline specific theoretical motivations lead academic to concoct elaborate theories that often misstate their applicability in complex ecosystems. We all know how economics never met common sense till of recently. It isn’t that disciplines haven’t tried to bridge the inter-disciplinary divide, they certainly have by creating sub-disciplines ranging from social-psychology (in psychology) to political psychology (in Political Science) and in fact that is exactly where some of the most exciting research is taking place right now, the problem is that we have been slow to question the larger restructuring of social sciences. The question then arises as to what should we put at the center of our focus of our disciplines? The answer is by no means clear to me though I think it would be useful to develop competencies around primary organizing social structures/institutions.

Role of Social Science

Let me assume away the fact that most social science knowledge will end up in the society either through Capitalism or selective uptake by policy makers. Next, we need to evaluate how social science can meaningfully contribute to society. One intuitive way would be to create social engineering departments that are focused on specific social problems. The advice is by no means radical – certainly Education as a discipline has been around for some time, and relatively recently departments (or schools) devoted to Public Health, Environmental Policy have opened up across college campuses. Secondly, social science should create social engineering departments that help offer solutions for real life problems, much the same way engineering departments affiliated with natural sciences do, and try experimenting with how for example different institutional structures would affect decision making. Lastly, social scientists have a lot more to offer to third world countries which have yet to be overrun by brute Capitalism. What social science departments need to do is lead more data collection efforts in third world countries and offer solutions.

Corporate Beneficence, which was once limited to the rarefied realm of funding Opera Houses and Classical Music, has lately found itself immersed in a variety of ‘charitable activities’ to advance ‘human welfare’.

As identity and consumption have become conflated, corporations have aggressively spent money on a variety of ‘charitable causes’ to reposition their brands.

Apple

“Apple has agreed to host music for an organization that uses African music to help people caught in the escalating ethnic violence in Darfur, Sudan.” MacWorld. Apple really understands its upper middle-class pretend-liberal bourgeoisie customers, whose participation in liberal causes starts with Gay rights and ends with attending music concerts about Darfur, and never ever extends to any substantive political action. By the way, where is Darfur again?

McDonald’s

The mission of Ronald McDonald House Charities is to “provide a “home away from home” for families of seriously ill children receiving treatment at nearby hospitals.” The other, better known, mission of McDonald’s is of course to get those children to be sick.

Coca-Cola

The company which has been accused of depleting ground water resources in rural India and which earned a profit of nearly $5 billion in 2005 announced that it would invest “$20 million over five years to improve global water conservation. The plan is part of the company’s effort to adapt to global warming and to address a crucial constraint to growth in emerging markets.”

Shell

“Shell Foundation’s mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalisation on poverty.”

Beyond Petroleum
British Petroleum, the company that was once part of the Global Climate Coalition, an organization set up to promote global warming skepticism, and a company that is facing criminal charges for “allowing 270,000 gallons of crude oil to seep across the Alaskan tundra” (Wikipedia) is now ‘Beyond Petroleum’.

Crystal Geyser

The bottled water company is a ‘proud sponsor’ of “American Forests”.

Walmart

Walmart, which has been widely decried for its low wages, inadequate healthcare benefits, and for ‘burying’ local mom and pop stores (pdf), and a corporation which had a net profit of close to $11.2 billion in 2005, had the following statement on its website, “Walmart charity begins with giving the local community financial support through community giving. Our community giving programs provide direct contributions to the local communities from the Walmart charity fund. Last year, Walmart charity initiatives were to exceed $170 million in support of local communities and non-profit organizations.”

Halliburton

The company sponsors a Charity Golf event. “The 2006 event raised more than $625,000, and over the past 13 years, I’m happy to report that this event has now provided more than $2.1 million to more than 48 local nonprofit charities.”

Bechtel Corp.

The corporation accused of trafficking women in the Balkans, and myriad other charges of fraud in handling its contracts in Iraq generously helped fund an International Center at Stanford University.

A khaki clad western aid worker is helping unload a truck in a sun baked dusty barren place surrounded by black (or brown) faces. It could be any of the countless news clips shown by news organizations about the equally countless number of crisis that continue to rain down upon obscure parts of the world. The clips are ubiquitous and they all look the same and yet nobody notices the egregious role of the western aid worker. If you are still floundering as to exactly what I am getting at then think again about why the western aid worker, who has ostensibly flown around from wherever s/he was living earlier, doing the readily “outsource-able” job of loading or unloading aid from a truck? It is oddities like these that have long dotted the world of aid organizations.

The mission: confounded by the missionary

The modern “aid” industry can trace its antecedents back to Christian missionaries, whose mission was to “civilize the savages” in the colonies and beyond. Hence, it is not particularly surprising that the fundamentalist supremacist mentality of bible thumping colonial front men pervades the NGO aid industry. If one looks closer, one will find that in fact the modern “aid workers” have much in common with the foot soldiers of prior era in their conviction that they are there to help by offering their supreme knowledge to these poor naked subhuman creatures. NGO aid workers, a majority of whom are social misfits, careerists, uneducated ideologues, and bible thumpers, are particularly unsuited in the job of providing “aid”. Their ‘work’, mostly directed towards helping prove their self worth to themselves, translates into being the people who unload the aid trucks. The fact that most have nothing better to offer than physical labor, of course plays a part in their decision to unload trucks and erect tents.

Planners versus “the Searchers”

Dr. William Easterly, an NYU economics professor and a former research economist at the World Bank, in his book “The White Man’s Burden: Why the West’s Efforts to Aid the Rest Have Done So Much Ill and So Little Good”, argues that the aid efforts led by west have failed primarily because their utopian aid plans are based on the assumption that they know what is best for everyone. While implementing these gargantuan plans, they have sometimes ignored even the basics conditions on the ground. For example, he observes that “The West spent $2.3 trillion in foreign aid over the last five decades and still had not managed to get 12 cent medicines to children to prevent half of all malaria deaths. The West spent $2.3 trillion and still had not managed to get $4 bed nets to poor families. The West spent $2.3 trillion and still had not managed to get $3 to each new mother to prevent five million child deaths.” He argues that the west needs to get away from the model of “Planners”, imposing top-down solutions, and rather adopt the “Searchers” model, that tries to adapt innovations that come from native cultures.

Careerism and Bureaucratization

Rise of careerism and increased bureaucratization in the NGO industry are partly responsibly for the failure of development assistance to the third world, according to Dr. Thomas Dichter, an anthropologist at University of Chicago and author of “Despite Good Intentions: Why Development Assistance to the Third World Has Failed”

Increased bureaucratization has led to demand for “trained professionals” to fill the teeming ranks. Paying heed to the rising demand, “entire college programs have sprung up, such as Wayne State University’s Nonprofit Sector Studies Program (NPSS). The NPSS mission sates, “The nation’s fastest growing sector needs administrators, policy makers, program managers, and advocates who will guide them into the future”" writes Michael Donnely for Peace Corps Online. One may expect that the rising compensation packages at non-profit organizations would attract better talent, instead it has largely meant that the organizations are paying more for the same work or/and are led by ever more ambitious dimwits who want to push for ever larger projects at the expense of some little ones that do work.

The NGO-Ivy league Nexus

In the past two decades, an internship at an NGO has become a right of passage for countless Ivy League undergraduates, primarily in social sciences and humanities but increasingly in fields like biology, interested in pursuing further graduate school education. Experience with a foreign NGO has become the best way for the ambitious ivy educated dolts to pad up résumé’s and impress law or medical admissions committee of their sociotropic ideals. There is little that these self-absorbed individuals bring to third world countries in terms of talent or ability to help but every year thousands of such students are farmed out to NGOs across the world and there they leech money and time from NGOs to get training to hang their mosquito nets and make their calls to mom and dad and make safari trips and learn the language.

NGO workers – what’s so special? Why do they get paid more?

“Government employees have complained their co-workers employed by some non-governmental organizations are getting high salaries that cause socio-economic imbalance in the society. The high-paid workers of NGOs have clouded the status and standard of life of the low-paid government employees. Prestigious social status and high income of the NGOs workers have created envies in the poverty-stricken government employees.” South Asian Media Net “Venting her spleen, Torpikai, a government employee, told Pajhwok Afghan News on Sunday despite 18 years experience she was paid 2,000 afghanis (40$) but her younger and inexperienced neighbour with same qualification was getting double than her salary.” And wages are only part of the issue, real bills pour in from conferences at five star hotels, and extravagant perks enjoyed by foreign aid employees like use of SUVs, PDAs, and stays in five-star hotels. The sad fact is that majority of the “aid” is actually funneled back to pay for the perks and salary of the western aid workers.

Lack of accountability

The logic that underpins all NGO wastefulness is lack of accountability, both in tallying funds and actual accomplishments. Washington Post a couple of years reported that employees in non-profits often times take loans from the NGO funds at no or ridiculously low interest rates. Other egregious ethical violations are also rampant within NGOs. For example, Oxfam, an NGO and a 25% stakeholder of Cafedirect, campaigned vigorously against CafeDirect’s competitors, accusing them of exploiting coffee growers by paying them a small fraction of their earnings.

I would like to end with an excerpt from a New York Times article that passingly compares aid strategies between the west and china.
“The industrial nations conducted a sort of moral crusade, with advocacy organizations exposing Africa’s dreadful sores and crying shame on the leaders of wealthy nations and those leaders then heroically pledging, at the G8 meeting in July, to raise their development assistance by billions and to open their markets to Africa. Once everyone had gone home, the aid increase turned out to be largely ephemeral and trade reform merely wishful. China, by contrast, offers a pragmatic relationship between equals: the “strategic partnership” promised in China’s African policy is premised on “mutual benefit, reciprocity and common prosperity.” And the benefits are very tangible.”

Chaste, who has contributed earlier to the site, critiques an article by the reigning doyenne of Science, Technology and Society, Dr. Sherry Turkle.

Her article can be accessed here -
http://web.mit.edu/sturkle/www/whitherpsychoanalysis.html

Chaste’s response -

My main issue is that it is a sloppily done article. A thorough piece generally bases itself on a careful theoretical apparatus or produces such solid evidence that most of its claims are very difficult to argue against. This author simply strings together a bunch of speculations, at least 70+% of which have at least equally convincing arguments against them. I simply do not see the point of such pieces, for they are little better than chat-like aggregation of ideas. And her efforts at an MIT-based incestuous self-aggrandizement do little for the credibility of her analysis.

Here are just a few examples to show how very thorough she is in her sloppiness. She talks about the possibility of exploring alternative personas in cyberspace, and how this represents a very different possibility of self-exploration than anything that went before. But isn’t she led to such conclusions by assuming as given that the “virtual reality” of cyberspace is more analogous to “reality” than to fantasy as “virtual” would suggest? Thus, couldn’t a man in his fantasy life in decades and centuries past explore alternative personas based on the films he watched from day to day or the gossip stories he read in newspapers or heard from neighbors? Or take her example of the effect of HCI affection in the shaping of emotions. None of her examples go beyond children aged 10: a time at which they have barely outgrown belief in the tooth-fairy. Unless she can give substantial evidence of emotions in adult lives, why should we distinguish HCI from the countless other things that children set store by? And when she does venture into adult HCI, her ineptness is only laughable. She talks of a man who chooses a female persona as a convenient outlet for his assertiveness. First, the man’s responses are reactive rather than exploration-oriented; second, his choice of a female persona appears to be dictated by little more than convenience. Only in an age of post-modernist sloppiness can the choice of a convenient medium be confused with meaningful self-exploration. And I do not need to tell you that avatars are not aspects or sub-personalities of Hindu gods, but are their incarnations: the latter is a discrete entity at a point in time throughout all space.

And now to the couple of things in this essay that actually sparked my interest. First of course is the definition of what it is to be human, and why I find it rather absurd that humans would ever accord machines a similar status. At one time, I had toyed with the idea that what gives human beings their uniqueness is an arbitrariness induced by biochemical arbitrariness in their responses to various stimuli. But frankly all that is pointless palaver. No one has ever seriously taken any definition of humanity based on objective ideas like intelligence. All those crappy definitions of race were largely based in politics and economics, and what support they got from neutral academics was largely based on those academics being at their wits end to produce a logical rebuttal. What people perceive as most worthy about themselves is inevitably what has always driven their definition of what is human. Thus, there were very few serious Christians who ever subscribed to the racial hierarchies of 19th century race science, precisely because they saw in non-white people the same capacity for Christian redemption that they most valued in themselves. What people regard as valuable can of course change. But let me glance at some of the odds stacked against machine creations. I will stat by assuming a sophisticated persona that is not programmed with a limited set of instructions but is constantly changing itself based on selective crawling of web data. As such it would be a store-house of information and insights on any topic including the manners of various subgroups of our times that a human could only dream of. Given current IP laws, digitally generated personas cannot be owned by the owner of the persona generator. Besides, such persona generators are unlikely to be monopolies. Hence the personas will lack that most important value in human eyes, namely, market value. They will be infinitely reproducible. It is also impossible to conceive of personas as serious stake holders which could accrue value for themselves through participation in the market and in social spaces. Who would allow a persona a serious stake in anything when that demand for a stake could simply be disposed of with a mouse-click? It is difficult to see why personas should be much more effective than the characters in Shakespeare or in Emily Bronte. Claiming this would be succumbing to the seduction by the latest medium: no different from claims by conservatives about the effect of media violence based on an assumed confusion between reality and screen by the audience.

The other point that interested me pertains to the possible psycho-pharmacological uses of such personas. I think she is trying to make the point seem more important than it is by using some trendy term like “psycho-pharmacological.” The fact that she talks about them primarily in relation to children and the elderly points out the less glamorous spin on it, namely, that they are more effective toys at killing time and keeping unproductive people occupied at low cost. She could have pointed out (which she does not) that intelligent personas could be used as effective and cheap socializing tools both for children and for entrants into a new culture. But doubtless that sounds less sexy.

Number of foreign students studying in US increased for the first time in four years buoyed by a 32% increase in number of Indians joining graduate programs. Graduate education in US has become increasingly popular for Indians meanwhile undergraduate population of Indian students in US is still far behind (about a sixth of the graduate population) and for good reason. Here below I try to come up with a guide of issues that an incoming undergraduate applicant may want to think about before coming to US.

Why not?

Finances: Undergraduate education in US is extremely expensive, especially at top-tier private schools, and given the income disparity (in dollar terms) between India and US. In addition, the chances that an international student will get hired right away after graduation with a top-notch salary are slim given visa issues. A prospective undergraduate applicant may also want to factor in the pressure that s/he is likely to come under (or feel) if his/her parents are taking a large loan to finance their education. There is also a good chance that the undergraduate will probably have to work 20 hours per week (or more illegally) to supplement his or her income, which in turn will cut into the study time.

Age and associated factors: Add to the above the fact the relative immaturity and youth that make it harder to adjust to a completely new culture. It is not merely adjusting to a new culture but adapting to it to such a degree, and with enough rapidity, so as not distract you from studies for a significant time.

Why?

Going to a liberal arts college in US allows one a lot of choice in sampling different courses. This kind of choice is relatively absent in colleges in Asia or even Europe. Then there are top-tier facilities, labs, faculty etc. which may make the expense seem worth while. In addition, doing an undergraduate degree will almost certainly improve your chances of doing graduate school here.

If you have considered the above arguments and still want to apply for getting an undergraduate degree in US, then here is the drill –

Decided? Then Prepare

The preparation should ideally start at least about a year and a half before you want to join the school. An international student needs to give TOEFL (Test for English as a foreign language), SAT and generally SAT 2s in at least one or more subjects – especially if you are applying to top universities. English of course would be the main challenge. Given that SAT now has a writing section; it is of paramount important that students develop good writing skills. You may want to engage a tutor to understand “expository” writing techniques. A preparation program can be really helpful especially because you will get to meet people who are in the same boat. Preparation center staff can also provide you helpful pointers on admission essays etc.

Schools: It is foolhardy to limit your choices to Harvard or MIT or two other top universities that you may have heard of in India. There are a lot of top-tier universities in US including Princeton, Stanford, Darmouth, Yale, UC Berkeley, Cornell, Georgetown etc. It is imperative that you apply to at least 8 -10 universities. There may also be an argument for applying to mid ranked private schools like Boston University or NYU for typically they have the dollars to fund top international students. One type of university you don’t want to apply to is – large state universities that never fund international students at undergraduate level and typically won’t do much for your career prospects.

Funding: A lot of top universities engage in what is called “need blind admission”. Chances are that once you are admitted into Harvard or Yale and don’t have the money to pay for their tuition, they will pony up the rest. On the other hand, chances are that your family will still need to contribute a good 10-15 grand an year. It is also a mistake to imagine that all the “aid” from universities will be in the form of grants, a majority of the aid is in the form of subsidized loans.

Application: The art of getting into a US university is self-aggradizement and careful positioning. It is expected that your application will include records of volunteer activity, membership to various clubs and other “leadership” experience. The other important thing in application is how you place yourself academically – here’s what I mean – say, if you are great in Chemistry – give a SAT II exam for Chemistry and get a 750 plus score on it and then write how much you want to get a Chemistry degree in your “Statement of Purpose”. Given the way universities in US work, one can change fields on the first day of the school so you can still do engineering or English literature.

By Deepti Sood

Long lines at security check in, delayed flights, to unprofessional staff, and unclean planes have turned air travel into a virtual nightmare over the past five years. Unfortunately, my job requires me to travel by air nearly every week. As one would expect, I have had my share of exasperating experiences but my recent experience with Northwest easily counts as the worst. The incident left me close to tears, and really angry and I feel strongly enough about the incident to come forth and share it in public.

I was scheduled to take a flight back to Stewart International Airport from Champaign, IL on 13th October, 2006. After a long day at work, I reached the check in desk 27 minutes before the flight departure time. Given that I didn’t have any luggage to check in and given that it was a very small airport, I didn’t have any problems checking in. I was at the gate in next 5 minutes and I boarded the flight. While boarding, a lady at the gate was making an announcement asking for volunteers to give up their seats. When the boarding had ended, a flight stewardess announced again that they were looking for volunteers. In response to this, a person got up and volunteered. A little while later stewardess announced that they were looking for one more volunteer. No one else got up.

After about 10 minutes or so, a male staff member came up to my seat and without preamble shouted, “Miss you need to gather all your things and get out of the plane right now.” Caught by surprise and chagrined by the fact that everyone on the plane was looking at me, I fumbled and asked what had happened and why did I have to get down? He behaved as if he never heard me and merely repeated his exhortation, this time more loudly, “MISS YOU NEED TO GET OUT OF THE PLANE RIGHT NOW.” I felt close to tears, feeling deeply humiliated, unable to think what had happened. Afraid, I quietly follow this guy out. Once outside, I asked him the same question. He again pretended that he never heard my question and rudely asked: Which color is your luggage?’ He started to make his way back to the plane and I started following him when he turned back and spat, “Why are you coming after me. Get out of here right now.”

When he came back with my luggage, I asked him again about what had happened. He responded, “Miss you better start marching up the stairs to the gate right now.” I asked him why and he said that this flight has to leave and you are delaying it. “You better go up the stairs right now,” he added.

I went back to the gate and the lady at the gate said, “I am sorry for the trouble but you were thrown off because you checked in 27 minutes prior to departure time. The official check in time is 30minutes.”

When I asked her if I was eligible for any compensation, she said that I wasn’t eligible for I checked in late. (I talked to the North West customer care representative today and they hinted that I did qualify.) Anyways she finally gave me a $300 travel voucher without asking me if I wanted that or a free ticket.

Shaken, I left the gate and went to the ticketing area. I waited there for a NW agent to register a complaint against the guy. As luck would have it, he was the person manning the ticket counter. More incredulously, he came up to me with my boarding pass and asked me to go back to the gate. I asked him what had changed and he responded “You better run up if you do not want to miss the flight”. He repeated this when I questioned him again.

I went back up through security and all and the lady at the gate tells me, “You know, I did not realize that one person had already volunteered. We are going to put you back on the plane.” I was really infuriated by then for they had “deplaned” me in a manner that suggested that it was a security issue and when instead they had merely overbooked the flight. Then the lady at the gate had the temerity to ask me to return the $300 voucher. I refused citing the hassle I had to go through. She then acquiesced and said “Ma’am you can keep the voucher for your troubles.”

Guess what – she had cancelled that voucher.

This article was prompted by my review of a résumé for a friend of mine.
While resume’ remains the most important document for potential job seekers, it is often times a victim of lackadaisical attitude towards organization, grammar and thought. To correct this malaise, I offer here below general guidelines along with examples for writing a successful résumé for experienced professionals in technical fields. Most of the ideas I mention can be applied to other kind of résumés.

The word résumé comes from the Middle French word résumér, which means “to summarize”. Writing a résumé involves a certain kind of summarization – a targeted pithy easy-to-read summarization of only the pertinent career highlights. Résumé, in short, is written for a particular job in a particular company. One should not go about writing a general purpose résumé. Once you are clear about the idea that résumé is a targeted summarization – a pitch or spiel directed towards the hiring manager of a particular organization advertising for a particular job, you would have a better idea about what kind of details to include and how to organize those details. The organization and the form of a résumé will differ depending on whether the résumé is being emailed or printed or submitted to a company database. More on this later.

Modern résumés should give the person reading your contact information, a summary of your skills, relevant job experience with a bulleted list of mostly pertinent details (if you are switching fields), and a summary of your education.

Résumés for experienced professional should start with a bulleted summarization of professional experience and skills. The summarization should be keyword heavy – keywords will vary according to job and industry – but still should come across as articulate and interesting.

Here’s a sample summarization for a UI designer:

  • Three years of progressive industry experience in developing and designing user interface for web and desktop applications.
  • Experienced in conducting user interface studies with focus groups, analyzing user needs and preferences, researching information hierarchy and information flows.
  • Dexterous in rapid prototyping using HTML, CSS and JavaScript, storyboarding, creating mock-ups, developing information architecture.
  • Excellent communication skills including ability to deliver information in a clear and articulate manner befitting audience profile; ability to present in an interesting, and persuasive manner.

*Graphic designers and web developers may choose to provide a link to their portfolio right after the summarization. If you are providing links to your website – make sure that all the links work and that it the material is professionally presented and doesn’t link to your page on your dog or your buddy Mike’s stories about his drinking escapades.

Experienced professionals should next mention pertinent professional experience in reverse chronological order. In providing details about your job, mention key projects and accomplishments at the job along with the key technical skills/ programs that you used. For example, here’s a sample job summary for a web developer position

  • Developed a web-based language learning application using Flash, XML, Oracle, and Perl. The application allows instructors to create new quizzes, and surveys, lets students record their responses to the questions and provides instructional staff with a way to leave written and voice feedback for students.
  • Created a complimentary module to the above application for secure authentication using Perl and PGP.
  • Created a secure job management tool using Perl, JavaScript, and Oracle. The management tool helps manage the assignment and track the completion of jobs given to creative services for production.

Next, you may want to provide a summary of your education including any certification courses that you achieved. In case a certification is required or in case it is a valuable related certification that will be valued by prospective employers- mention it in your summarization at the top.

Volunteer Experience sections are optional and should only be included if they showcase your leadership ability or some other facet that goes under/unmentioned in your resume’. For example:

  • Managed a team of fifteen volunteers in charge of soliciting donations from local stores for the homeless kitchen.
  • As a member of the student council, I worked with the school administration to help create a supplementary fund for impoverished students.

Organization and Presentation –

  • If submitting your resume’ to an online database, make the top of your resume’ keyword heavy
  • If submitting to some hiring manager via email – spend some time in refining the visual aesthetics and making the résumé easy to read.
  • Create a text only format by saving Word files are text only with line breaks and then going in and manually replacing things so that everything looks clear.
  • Be clutter free. Don’t let the sentences drag on to the end of the sheet. Provide generous margins.
  • Tweak line spacing where applicable to separate section headings and to provide a better reading experience.

Aside from the above, some general comments –

    Keep the “tense” in bulleted lists. For example
    • Accomplished this
    • Completed that
    • Analyzed something
  • Revise your work
  • Use action words and active voice. You did something rather than something was done by you.

Get to work now and good luck!

“In the Sentinel interview, Young was asked about whether he was concerned Wal-Mart causes smaller, mom-and-pop stores to close.

“Well, I think they should; they ran the `mom and pop’ stores out of my neighborhood,” the paper quoted Young as saying. “But you see, those are the people who have been overcharging us, selling us stale bread and bad meat and wilted vegetables. And they sold out and moved to Florida. I think they’ve ripped off our communities enough. First it was Jews, then it was Koreans and now it’s Arabs; very few black people own these stores.”

Washington Post

What makes the episode priceless is that Andrew Young, respected civil rights leader, was hired expressly to improve Walmart’s public image.

“Not long ago, the value of a company consisted largely of its “book value”: physical assets such as factories and equipment plus money in the bank. But today book value accounts for only about a third of the stock market capitalization of the top 150 U.S. companies, down from three-quarters two decades ago. In the new economy, corporate value lies in intangible assets: patents, databases, know-how — and brands,” notes Sebastian Mallaby in his latest column for the Washington Post, A New Brand of Power.

As the importance of brand to a company’s bottom-line has grown, so has the money spent to market the brand. Today companies spend millions of dollars to market to you what kind of cereal is cool to eat and what kind of footwear is “in”. The reliance on marketing (or information control) has provided an unexpected chink in the armor of the behemoths. “As brands have grown bigger, they have also grown more vulnerable,” notes Mallaby. The vulnerability stems from two sources – aware consumers and the distributed nature of the Internet. Consumer awareness, generally limited to certain brands and causes and primarily propelled by NGOs like GreenPeace etc., has put pressure on corporations to reform their practices – e.g. Nike paying its sweat shop employees better or McDonald’s, the erstwhile king of transfat, introducing a line of salads. The other, and by far more challenging problem comes from the distributed information architecture of the Internet that makes it all but virtually impossible to control information, a vital need for brands. As the recent fiasco of AOL, in which a recorded phone conversation with an aggressive sales rep. was released on the Internet, has shown brands are increasingly vulnerable.

A horde of economists and analysts have said that this is a virtually un-pluggable hole and hence committed activists and distraught consumers can launch successful action against brands. Unfortunately, this positive prognosis of the growing influence of consumer power doesn’t always hold true. Yes, the Internet is distributed but users still rely on a very narrow range of websites for their daily information. If the recent mergers and acquisitions on the internet are any indication, the future of the Internet looks a lot more like the current media environment. It may very well be so that the little openness we saw while the conglomerates hesitated to join the Internet bandwagon may just be a small window that will shut down as the media agglomeration gathers pace. More importantly, the channels through which Internet is run is almost all owned by large conglomerates that may change the way information is delivered as in the two-speed Internet where corporate content is prioritized while “some websites” can only be accessible via a special fee, much like cable. The other damning piece to this is that today companies can easily build successful “underground” Internet marketing campaigns by buying ad space on blogs, sponsoring bloggers and starting up their own sites and blogs to funnel propaganda.

The analysts also seem to underestimate the corporation’s ability to spin given their vast resources. For example, “BP” has gone “beyond petroleum” without ever quitting petroleum and McDonald’s is selling salads with dressings that lace them with more calories than some of their sandwiches. Add to this the fact that corporate marketing departments are perfectly positioned to take advantages of the rapid advances in our understanding of cognitive science that are coming our way. And with rapid advances in IT, that allow data mining and cognitive science, they will have a far better understanding of each of us.

Lastly, it is important to realize that information rarely translates into action. A lot of people in this country know that eating fatty food is bad for health and yet they consume it in ever increasing amounts. And thats why consumer awareness hasn’t always translated into consumer action. We all want sweat shop labor to stop but then “Walmart is just to close by” or “the prices so cheap” or “I don’t want to think about it”. Billions of dollars rides on consumer apathy and millions are spent to keep the consumer apathetic. So it is no wonder that consumer chooses against his/her conscience or health. This, unfortunately, is the biggest spanner in the sunny optimism of the brand power enthusiasts. The future doesn’t look bright.

Modern architecture with its heavy use of bleached wood, glass and aluminum has robbed countless buildings of charm and turned entire buildings into soulless boxes where people only have a tentative relationship with the environment.

Architecture has a huge impact on the way people interact with their surroundings. The severity of the lines, soulless glass vistas all together reflect a sense of oppressiveness detachment, making one feel lonelier and almost afraid of interacting with the environment. The sense one gets at being in the building is that of the powerlessness and of the fact that the environment is controlled by same faceless czar. This dehumanizing architecture today has become the most felicitated form of architecture and countless new architects use concrete, glass and aluminum to carve out a new form of social death every day.

When I look at buildings today, I can’t imagine how these buildings will age. It is hard to imagine that the building is even inhabited by people today and that these people have personalities and that the building will allow space so that people can leave an imprint of their personalities on them. The little poster boards on which people will stick their family photos in these vacuous orifices are dwarfed and overwhelmed by the almost too bright sunlight shining on the aluminum bar through the glass wall.

These inert architectural spaces are here for a reason and that the rapid commercialization of the social spaces. When you come to really think of it – where do we interact now with people – in malls and in movie theaters and restaurants. The public, non-commercial physical space in which we can interact with other people is rapidly coming to an end. We must reclaim our space before it overwhelms us.

—————-
Roger Cohen of the New York Times -Paris vs. Havana; 2008/12/08

“But squalor connects. When you clean, when you favor hermetic sealing in the name of safety, you also disconnect people from one another. When on top of that you add layers of solipsistic technology, the isolation intensifies. In its preserved Gallic disguise, Paris is today no less a globalized city than New York.”

College application process in US is now overrun by blatant self-serving marketing and cronyism. We must reform the application process if we need to change the way students look at education.

Graduate application process:

While US based schools uniformly ask for a “Statement of Purpose” and occasionally a personal biography so as to mention things which “may not have been covered otherwise”, UK based schools like LSE only ask for a formal thesis proposal from their Ph.D. applicants. The subjectivity introduced by essays like the “Statement of Purpose” gives the admissions committee enough elbow room to fit in candidates whose backgrounds may otherwise be suspect. LSE’s demands only a formal thesis proposal, which includes research design and bibliography, and gives a better understanding of a student’s intellectual ability to handle research than say 3-4 pages of carefully crafted spiel to please the head honcho of the department or to whomever holds the key to your admission.

On to undergraduate application process:

Today an application to a top-echelon school passes through many rounds of editing before it reaches the desk of the admissions officer. There are numerous websites and books dedicated to the craft of writing a successful admissions essay. The key to a successful admissions essay is to have “an angle” around which you weave your life story and tell the admissions officer why your life has led you to ‘this’ particular program at this college. Of course the logic and events are sham or nip-tucked to give them the exaggerated appearance that is needed for the storyline. The sham stories, I believe, give admissions officers a poor idea of student’s interests and capabilities especially because they can so easily be spun around to sound and say what is wanted. In writing dishonest essays students also fail to analyze if they really want to join a particular school or a program. Still by far the more insidious effect of the growing importance of the extra-curricular activities in the college application process is that today high-school students are hustling to get into multiple extra curricular activities at the expense of studying. It may also be argued that the admissions essays unfairly favor the rich students who can carefully tend to the admissions essay with the help of online services. Let me actually refine my statement – I think the admissions essays reward the ‘hustlers’, and not the people with the best academic records. It is this thing, which is in fact unique to US, that it rewards entrepreneurship and salesmanship over scholarship.

Cure?

Application process at undergraduate level should highlight the importance of academic achievement in schools and pay little or scant attention to frivolities like admission essays.

Leave it to the New York Times to come up with serious sounding articles about Hip-Hop and DMX. Khelifa Sanneh, writes in today’s NY Times about the ‘tortured’ soul of DMX and how rap stars excepting him generally like to portray themselves in control.

The fact that DMX is ‘tortured’ is evident to everyone. DMX over the years has developed a personality that borders on that of a demented Jehovah’s Witness on crack, with the dogs barking in the background. What is more curious though is the ham lined doggerel that passes of as an attempt to analyze the hitherto unknown mystery of DMX. Ms. Sanneh is of the type that may equally easily come up with an analysis about the beauty of a trash bag floating in air. But then again it has already been covered in the movie version of pretentious vapidity that passes on as serious analysis.

There is obviously a method to the vapidness. The ‘critique’ seems like it was written by a person who has had little or no familiarity with Hip-Hop and finds a little excitement in the curiosity that it is. It is a perfectly condescending account that tries to compensate through facts the utter lack of interest in this ‘type of music’.

Maybe the next time NY Times will skip the trouble of going to that place where the music was perfectly horrid and the food was sort of stale.

“Conspicuous nonconsumption” ( Alessandra Stanley, NY Times article) very fittingly captures the tailored lifestyle of celebrities (like Angelina Jolie) interested in molding a public persona that appeals to the liberal-cause-identifying ‘bobos’, an acronym for ‘Bourgeosie Bohemian’ as coined by NY Times columnist, David Brooks.

In a way, there is nothing new to this trends. Celebrities have always chosen to consume ‘appropriate’ ‘well-regarded’ brands except once upon a time money was the sole criteria (never made explicit) behind discriminating between what was well regarded and what wasn’t. Now, ‘well meaning’ liberal rational has come to be used to justify (almost equally expensive) consumption habits. So now you have to drink organic fair price near sourced soy-chai-latte with extra Karmic force instead of some $100 cup of coffee at a fashionable restaurant. Smarter yet, do both.

The identity affiliation with brands is a convenient way to rope in ‘righteousness’ and ’self-concept’ along with merely ‘looking good’. For that is really the final frontier of consumption. What wouldn’t you pay for what you consider is ‘right’ and ‘believe in’. Both concepts by the way are generally disjointed from reality.

News Flash: The creamy intestinal discomfort-inducing food that is commonly served at Indian restaurants across the US is not Indian food. At least, no proper “Sari-wearing Indian people” think so.

Indian food outside India has taken on a life of its own. The ‘Indian’ food that is generally available includes a crimson red chicken dish and an overly creamy generic curry dish with paneer and creamy spinach. All of the curry dishes seem to be made from one generic pre-packaged powder, whose assault on the tongue is only moderated by a handsome amount of cream.

Of course, the debasement of Indian food hasn’t stopped there. Indian restaurateurs, in their effort to cater to the Western palate, are making up entirely new dishes that cannot be found anywhere in India. And then, there is the cross-fertilization with other cuisines.

When McDonalds, Pizza Hut, KFC, Italian eateries and the famous “Hooters” restaurant can find their place in India, who am I to complain when Naan gets wrapped around a kabob, becomes “Naan Burrito” and finds its way into western palate.

Khana Khazana

For a country that is as vast and diverse as India, ‘Indian cuisine’ has come to mean some uncertain version of cuisine from a specific part of North India. Of course, a few restaurants have opened in New York and parts of the West Coast that are taking back the ‘Indian cuisine’ from the vile hands of cheap third-rate restaurants manned by $5/hr cooks busy annihilating flavor and subtlety with MDH (an off-the shelf spice brand) and cream and then, as if that weren’t enough, abysmal service.

That leaves the question of the innumerable western gourmands who swear by the crispy samosas filled with spicy potatoes and peas, and the scarlet-red chunks of chicken breast from the tandoori oven. It always leaves me in splits how the truly ignoramus of the food critics spend time listing down the ingredients of these foreign-sounding dishes (‘traditional Roti, which is whole-wheat dough flattened into a disk and plastered against the side of the tandoori oven to cook’) while doling out pointless remarks about the ‘crispiness of the samosa’ or the merits of the ‘balance’ in the curry, while of course there is no such thing to be found. Samosas as a rule are limp and soggy and still dripping in oil in most Indian restaurants.

If you are one of those food critics – stop pretending to be one and get another job. And to the countless many who enjoy ‘Indian cuisine’ in its current iteration – well continue enjoying whatever suits your fancy but don’t ask me to join you when you decide to go to the Indian buffet. I’d rather skip that.

How about some pizza, instead?

War is deadly for both sexes. A missile doesn’t differentiate between a man and a woman. Then, what is the role of gender in war?

Nearly all active militaries in the world have substantially more male soldier than female soldiers and far more men die on the battle fields than women. But the impact of wars is never limited to artificial battlefields. War enters civilian life through hunger, inadequate health care, decline in availability of potable water, rape, pillage, and many other ways, reducing life expectancy drastically for both men and women. For example, life expectancy in Afghanistan is 46 years (men), 46 years (women) according to UN figures. The figures hide an important fact that on an average women will generally live longer than men. These figure mean that more women are dying as a result of war than men. These figures still don’t take into account the large number of crimes like rape that are committed predominantly against women.

Misspelt Universe

How many times have you typed something in Google to be asked “Did you mean: ….” Next time you reach this page, stay a little longer and take a look at the pages that Google did find. This is your gateway to the parallel universe of misspelled words. Well let me correct myself — these “misspelled” words can belong to a different language altogether or they even might be rarely used genuine English words with close resemblance to the heavily used ones.

An entire gamut of information is being denied to us due to mere errors in spelling. To deride these spelling mistakes as “mere errors in spelling” is to ignore a small minority of people who deliberately misspell words so as to make their pages less publicly accessible. This works as an effective low-tech solution for every underground society has demands obscurity.

Then there are people who exploit misspellings to make their living e.g. People searching auction sites like eBay for misspelled (or mislabeled) items, and hence hopefully underbid items. (* eBay now offers a spell-check utility but surprisingly few people still refuse to use it.)

Excepting eBay entrepreneurs, one thing that is clear is that we are “losing”‘ this increasingly vast pool of information containing misspelled “keywords” (words we type in a search engine). There is an argument to be made that the quality of information source with misspelled words may itself be poor and hence we needn’t worry about the “lost” information. Arguably, the frequency of misspelled words in a peer reviewed journal is much lower than say my blog. ;) The normative question is, Does that rightly consign my blog to obscurity?

Internet search is a classic case of finding needle in a haystack, and search algorithms are built of dispense with as much “clutter” (hay) as fast as possible, leaving a very small minority of websites that are given genuine value. What we are seeing are two trends implicit in Google’s search algorithm — most of our search needs are about “popular”‘ items (given a higher rank by Google), and it is progressively harder to find “unpopular” sources. On the face of it the trend is innocuous and even sensible but the wider ramifications include information hegemony.

Let us turn the discussion around to sites that use “syntactically correct but meaningless verbiage including commons search terms” (a sentence like “Indeed, a blind crenelation blasphemously a player inside the stictomys. For example, a whopper behind a ferrocyanide indicates that the saccharinity behind a casino tropez another euphausiacea from another modem.”) People also “Google bomb” (mass posting on blogs/lists associating a search phrase with online address). Some sites have in fact automated this by writing programs that automatically go to different blogs/lists and post entries/comments like “poker chips poker – [web address].” This problem is much worse as it is making it progressively harder for us to find “genuine” (or most popular/reliable) information.

So will there be too much seemingly reliable unreliable information or will we miss a lot of seemingly unreliable reliable information. Chances are that both will happen.

Some die young

There are 34 countries in Africa with life expectancy at birth of either men and women equal or less than 50. Data is from 2003 UN estimates.

Name of country	Av. Age of Men	Av. Age of Women

Angola		39		41
Benin		48		51
Botswana	39		40
Burkina Faso	45		46
Burundi		40		41
Cameroon	45		47
Central African	38		40
Republic
Chad		44		46
Rep of Congo	47		50
DR Congo	41		43
Djibouti	45		47
Equatorial	48 		50
Guinea
Ethiopia	45  		46
Guinea		49 		49
Guinea Bissau	44 		47
Ivory Coast	41  		41
Kenya		43  		46
Lesotho		32  		38
Liberia		41  		42
Malawi		37   		38
Mali		48   		49
Mozambique	37		40
Namibia		43		46
Niger		46		46
Rwanda		39		40
Sierra Leone	33		35
Somalia 	45		48
South Africa	45		51
Swaziland	33		35
Tanzania	42		44
Togo		48		51
Uganda		45		47
Zambia		33		32
Zimbabwe	34		33

* Life expectancy at birth figures are strongly impacted by infant mortality.