Making Comments More Useful

10 Nov

Often times comments sections of blogging sites suffer from a multiplicity of problems – they are overrun by spam or by repeated entries of the same or similar point; continue endlessly and generally overcrowded with grammatical and spelling mistakes. Comments sections that were once seen as an unmitigated good are now seen as something irrelevant at best and a substantial distraction at worst. Here below I discuss a few ways we can re-engineer commenting systems so to mitigate some of the problems in the extant models, and possibly add value to them.

Comments are generally displayed in a chronological or reverse chronological order, which implies that firstly the comments are not arranged in any particular order of relevance and secondly that users just need to repost their comments to position them in the most favorable spot – the top or the bottom of the comment heap. One way to “fix” this problem is by using a user based rating system for comments. A variety of sites have implemented this feature to varying levels of success. The downside of using a rating system is that people don’t have to explain their vote ( Phillip Winn) for or against the comment leading occasionally to rating “spam”. BBC circumvents this problem on its news forums by allowing users to browse comments either in a chronological order or in the order of reader’s recommendations.

Another way we can make comments more useful is by creating message board like commenting systems that separate comments under mini-sections or “topics”. One can envision topics like “factual problems in XYZ” or “readers suggested additional resources and links” that users can file their comments under. This kind of a system can help in two ways – by collating wisdom (analysis and information) around specific topical issues raised within the article and by making it easier for users to navigate to the topic or informational blurb of their choice. This system can also be alternatively implemented by allowing users to tag portions of the article in place – much like a bibliographic system that hyperlinks relevant portions of the story to comments.

The above two ways deal with ordering the comments but do nothing to address the problem of small irrelevant repetitive comments, often times posted by the same user under one or multiple aliases. One way to address this issue would be to set a minimum word limit for comments. This will prod users to put in a more considered response. Obviously, there is a danger of angering the user leading to him/her adding a longer more pointless comment or just giving up but on an average, I believe that it will lead to an improvement in the quality of the comments. We may also want to consider coding in algorithms that disallow repeated postings of same comments by a user.

The best way to realize the value of comments is to ask somebody – preferably the author of the article- to write a follow-up article that incorporates relevant comments. Ideally, the author will use this opportunity to acknowledge factual errors and analyze points raised in the comments. Hopefully, then this follow up piece will be able to solicit more comments and the process repeated again helping take discussion and analysis forward.

Another way to go about incorporating comments is to use a wiki-like system of comments to create a “counter article” or critique for each article. In fact, it would be wonderful to see a communally edited opinion piece that grows in stature as multiple views get presented, qualified, and edited. Wikipedia does implement something like this in the realm of information but to bring it to the realm of opinions would be interesting.

One key limitation of most current commenting systems on news and blog sites is that they only allow users to post textual responses. As blog and news publishing increasingly leverages multimedia capabilities of the web, commenting systems would need to be developed that allow users to post their response in any media. This will once again present a challenge in categorizing and analyzing relevant comments but I am sure novel methods, aside from tagging and rating, will eventually be developed to help with the same.

The few ideas that I have mentioned above are meant to be seen as a beginning to the discussion on this topic and yes, comments would be really appreciated.

Remaking Blog Powered Webzines

5 Nov

“Eight percent of internet users, or about 12 million American adults, keep a blog. Thirty-nine percent of internet users, or about 57 million American adults, read blogs,” according to a study (pdf) conducted by Pew Internet & American Life Project.
The astounding number of people who maintain blogs, nearly all of whom have joined the bandwagon in the past couple of years, has been driven by the fact that blogs have finally delivered the promise of Internet – they have given an average user the ability to self-publish. Of course, the self-publishing revolution has not been limited to blogs but extends to places like,, and that have lowered the bar to “publish” content to the world.

From blogs to better content

The popularity of blogs has led to the creation of enormous amount of content. This, in turn, has spawned a home industry devoted to finding ways to sift through the content that has led to the evolution of things like tagging, “digging”, RSS, blog aggregators, and edited multiple contributor driven sites like and Among all the above innovations, it is the last innovation I am particularly excited about for it has the capability of creating robust well written independent online magazines. For these sites to be able to compete with the ‘establishment magazines’ like Newsweek, they need to rethink their business and creative plan. Most importantly, they need to focus on the following issues –

  1. Redesign and repackage. For sites like to move to the next level, they need to pay more attention to web design and packaging of their stories. To accomplish this, they may want to assign “producers” for the home page and beyond. “Producers” would be in charge of creating a layout for the home page, choosing the news stories and the multimedia elements displayed there. By assigning more resources on design and slotting multimedia elements, the sites can add to the user experience.

    There are twin problems with implementing this feature – labor and coming up with graphics. portrays itself as a destination for top writers and hence fails to attract talent in other areas critical to developing an online news business including web and multimedia design and development. and other sites similar to it should try to reach out to other segments of professionals (like graphic designers, photo editors) needed to produce a quality magazine. They may also want to invest programming resources in creating templates to display photo galleries and other multimedia features. In addition, these sites may want to tap into the user base of sites like Flickr and Youtube so as to expand the magazine to newer vistas like news delivered via audio or video.

  2. Most read stories/ emailed stories list and relevant stories– Provide features on the site that make the reader stay longer on the site including providing a list of most read or emailed stories. Another feature that can prove to be useful is providing a list of other relevant stories from history and even link to general information sites like Wikipedia. This adds value to the user experience by providing them access to more in-depth information on the topic.
  3. Comments – Comments are integral to sites like but they have not been implemented well. Comments sections tend to be overrun by repeated entries, pointless entries, grammatical and spelling errors, spamming and running far too long. To solve this, they should create a comment rating mechanism, and think about assigning a writer to incorporate all the relevant points from comments and put it in a post. A Gmail like innovation that breaks up comments into discussions on a topic can also come in handy.
  4. Most successful webzines have been ones that have focused on a particular sector or a product like webzines devoted to Apple computers. The market for news, ideas, and reviews is much more challenging and the recent move by Gannet to use blog content will make it much harder to retain quality content producers. Hence, one must start investigating revenue sharing mechanisms for writers and producers and tie their earnings to the number of hits their articles get.
  5. Start deliberating about an ethics policy for reviewing items including guidelines on conflict of interest, usage of copyrighted content, plagiarism etc. and publish those guidelines and set up appropriate redressal mechanisms for settling the disputes.
  6. Create technical solutions for hosting other media including audio, images, and video.
  7. Come up with a clear privacy and copyright policy for writers, users who comment, and content buyers. In a related point, as the organization grows, it will become important to keep content producers and other affiliates informed of any deals the publishers negotiate.
  8. Allow a transparent and simple way for writers/editors to issue corrections to published articles.

Muslim Issues, Humanitarian Issues

4 Aug

The latest Lebanese crisis—I cringe at using the word crisis for it seems news organizations use it all too frequently to condense all human suffering and all other news into this pointless pithy—has been covered in the Arab media as a predominantly Muslim affair where a Jewish state is attacking Muslims. While the thrust of the statement remains true, the fact of the matter is that what is happening in Lebanon is a humanitarian crisis, a human tragedy if you will and has little or nothing to do with people there being Muslims or non-Muslims. The portrayal is all the more bankrupt given the fact that Lebanon has about 40% Christian population. Kashmir, Chechnya, Palestine, Lebanon or Bosnia are and should be treated as a humanitarian crisis and not as Muslim crisis by the Arab media. There is a subtext in all the coverage in the Arab media that a Saudi resident or an Arab should feel more about the Lebanese than say someone sitting in EU. There is subtle and not too subtle racism that accentuates the us vs. them schism that has opened up between the world and Islam as a whole. There are mitigating reasons that are offered including the fact that Arab press is deliberately framing it as a Muslim issue to demand action from their ostensibly Muslim governments but then again I think it is giving too much credit to the Arab media for this deep-rooted problem that finds its face in all major Muslim media from Indonesia to Pakistan.

Of course, the Western media can’t go scot-free either. Western media outlets eager to portray Hezbollah as a Shiite militia backed by Iran and eager to portray Lebanese as a bunch of ‘enemy terrorists’ have overlooked the fact that “Hezbollah is principally neither a political party nor an Islamist militia. It is a broad movement that evolved in reaction to Israel’s invasion of Lebanon in June 1982” NY Times

Roger Pape, in his NY Times op-ed piece, adds,

“Evidence of the broad nature of Hezbollah’s resistance to Israeli occupation can be seen in the identity of its suicide attackers. Hezbollah conducted a broad campaign of suicide bombings against American, French and Israeli targets from 1982 to 1986. Altogether, these attacks, which included the infamous bombing of the Marine barracks in 1983, involved 41 suicide terrorists.

In writing my book on suicide attackers, I had researchers scour Lebanese sources to collect martyr videos, pictures, and testimonials and the biographies of the Hezbollah bombers. Of the 41, we identified the names, birthplaces and other personal data for 38. Shockingly, only eight were Islamic fundamentalists. Twenty-seven were from leftist political groups like the Lebanese Communist Party and the Arab Socialist Union. Three were Christians, including a female high-school teacher with a college degree. All were born in Lebanon.”

India Said, Pakistan Said

11 Jul

The New York Times in its article on Mumbai blasts and Kashmir Grenade attacks, ended the story with the following, “New Delhi has continued to accuse Pakistan of training, arming and funding the militants. Islamabad insists it only offers the rebels diplomatic and moral support.”

It is amazing to see that a simple relatively incontestable fact that Islamabad arms and trains militants is hedged by words like “accuses” and the ‘accusation’ followed by a rebuttal by Pakistani Government. There is absolutely no doubt, and this comes from reports from numerous non-partisan experts and numerous stories from Pakistani, BBC and other credible international journalists that Pakistan engages in all of these practices. This form of equivocation which borders on he said/she said kind of journalism in which even the most basic facts are shown as contestable do a great disservice.

‘Objectivity’ doesn’t imply (and certainly doesn’t demand) equivocation, or getting government hacks on either side to comment on issues. Compare this instance to how reporting is done say on 9/11, where the press doesn’t go out of its way to highlight ludicrous claims made by the opposition. And rightly so.