Making Comments More Useful

10 Nov

Often times comments sections of blogging sites suffer from a multiplicity of problems – they are overrun by spam or by repeated entries of the same or similar point; continue endlessly and generally overcrowded with grammatical and spelling mistakes. Comments sections that were once seen as an unmitigated good are now seen as something irrelevant at best and a substantial distraction at worst. Here below I discuss a few ways we can re-engineer commenting systems so to mitigate some of the problems in the extant models, and possibly add value to them.

Comments are generally displayed in a chronological or reverse chronological order, which implies that firstly the comments are not arranged in any particular order of relevance and secondly that users just need to repost their comments to position them in the most favorable spot – the top or the bottom of the comment heap. One way to “fix” this problem is by using a user based rating system for comments. A variety of sites have implemented this feature to varying levels of success. The downside of using a rating system is that people don’t have to explain their vote ( Phillip Winn) for or against the comment leading occasionally to rating “spam”. BBC circumvents this problem on its news forums by allowing users to browse comments either in a chronological order or in the order of reader’s recommendations.

Another way we can make comments more useful is by creating message board like commenting systems that separate comments under mini-sections or “topics”. One can envision topics like “factual problems in XYZ” or “readers suggested additional resources and links” that users can file their comments under. This kind of a system can help in two ways – by collating wisdom (analysis and information) around specific topical issues raised within the article and by making it easier for users to navigate to the topic or informational blurb of their choice. This system can also be alternatively implemented by allowing users to tag portions of the article in place – much like a bibliographic system that hyperlinks relevant portions of the story to comments.

The above two ways deal with ordering the comments but do nothing to address the problem of small irrelevant repetitive comments, often times posted by the same user under one or multiple aliases. One way to address this issue would be to set a minimum word limit for comments. This will prod users to put in a more considered response. Obviously, there is a danger of angering the user leading to him/her adding a longer more pointless comment or just giving up but on an average, I believe that it will lead to an improvement in the quality of the comments. We may also want to consider coding in algorithms that disallow repeated postings of same comments by a user.

The best way to realize the value of comments is to ask somebody – preferably the author of the article- to write a follow-up article that incorporates relevant comments. Ideally, the author will use this opportunity to acknowledge factual errors and analyze points raised in the comments. Hopefully, then this follow up piece will be able to solicit more comments and the process repeated again helping take discussion and analysis forward.

Another way to go about incorporating comments is to use a wiki-like system of comments to create a “counter article” or critique for each article. In fact, it would be wonderful to see a communally edited opinion piece that grows in stature as multiple views get presented, qualified, and edited. Wikipedia does implement something like this in the realm of information but to bring it to the realm of opinions would be interesting.

One key limitation of most current commenting systems on news and blog sites is that they only allow users to post textual responses. As blog and news publishing increasingly leverages multimedia capabilities of the web, commenting systems would need to be developed that allow users to post their response in any media. This will once again present a challenge in categorizing and analyzing relevant comments but I am sure novel methods, aside from tagging and rating, will eventually be developed to help with the same.

The few ideas that I have mentioned above are meant to be seen as a beginning to the discussion on this topic and yes, comments would be really appreciated.

Remaking Blog Powered Webzines

5 Nov

“Eight percent of internet users, or about 12 million American adults, keep a blog. Thirty-nine percent of internet users, or about 57 million American adults, read blogs,” according to a study (pdf) conducted by Pew Internet & American Life Project.
The astounding number of people who maintain blogs, nearly all of whom have joined the bandwagon in the past couple of years, has been driven by the fact that blogs have finally delivered the promise of Internet – they have given an average user the ability to self-publish. Of course, the self-publishing revolution has not been limited to blogs but extends to places like,, and that have lowered the bar to “publish” content to the world.

From blogs to better content

The popularity of blogs has led to the creation of enormous amount of content. This, in turn, has spawned a home industry devoted to finding ways to sift through the content that has led to the evolution of things like tagging, “digging”, RSS, blog aggregators, and edited multiple contributor driven sites like and Among all the above innovations, it is the last innovation I am particularly excited about for it has the capability of creating robust well written independent online magazines. For these sites to be able to compete with the ‘establishment magazines’ like Newsweek, they need to rethink their business and creative plan. Most importantly, they need to focus on the following issues –

  1. Redesign and repackage. For sites like to move to the next level, they need to pay more attention to web design and packaging of their stories. To accomplish this, they may want to assign “producers” for the home page and beyond. “Producers” would be in charge of creating a layout for the home page, choosing the news stories and the multimedia elements displayed there. By assigning more resources on design and slotting multimedia elements, the sites can add to the user experience.

    There are twin problems with implementing this feature – labor and coming up with graphics. portrays itself as a destination for top writers and hence fails to attract talent in other areas critical to developing an online news business including web and multimedia design and development. and other sites similar to it should try to reach out to other segments of professionals (like graphic designers, photo editors) needed to produce a quality magazine. They may also want to invest programming resources in creating templates to display photo galleries and other multimedia features. In addition, these sites may want to tap into the user base of sites like Flickr and Youtube so as to expand the magazine to newer vistas like news delivered via audio or video.

  2. Most read stories/ emailed stories list and relevant stories– Provide features on the site that make the reader stay longer on the site including providing a list of most read or emailed stories. Another feature that can prove to be useful is providing a list of other relevant stories from history and even link to general information sites like Wikipedia. This adds value to the user experience by providing them access to more in-depth information on the topic.
  3. Comments – Comments are integral to sites like but they have not been implemented well. Comments sections tend to be overrun by repeated entries, pointless entries, grammatical and spelling errors, spamming and running far too long. To solve this, they should create a comment rating mechanism, and think about assigning a writer to incorporate all the relevant points from comments and put it in a post. A Gmail like innovation that breaks up comments into discussions on a topic can also come in handy.
  4. Most successful webzines have been ones that have focused on a particular sector or a product like webzines devoted to Apple computers. The market for news, ideas, and reviews is much more challenging and the recent move by Gannet to use blog content will make it much harder to retain quality content producers. Hence, one must start investigating revenue sharing mechanisms for writers and producers and tie their earnings to the number of hits their articles get.
  5. Start deliberating about an ethics policy for reviewing items including guidelines on conflict of interest, usage of copyrighted content, plagiarism etc. and publish those guidelines and set up appropriate redressal mechanisms for settling the disputes.
  6. Create technical solutions for hosting other media including audio, images, and video.
  7. Come up with a clear privacy and copyright policy for writers, users who comment, and content buyers. In a related point, as the organization grows, it will become important to keep content producers and other affiliates informed of any deals the publishers negotiate.
  8. Allow a transparent and simple way for writers/editors to issue corrections to published articles.

From Satellites to Streets

11 Jul

There has been a tremendous growth in Satellite guided navigation systems and secondary applications relying on these GIS systems like finding shops near the place you are etc. However, it remains opaque to me as to why we are using satellites to beam in this information when we can easily embed RFID/or similar chips on road signs for pennies. The road signage needs to move from the ‘dumb’ painted visual boards era to electronic tag era, where signs beam out information on a set frequency to which a variety of devices may be tuned in.

Indeed it would be wonderful to have “rich” devices, connected to the Internet, where we can leave our comments, just like message boards, or blogs. This will remove the need for expensive satellite signal reception boxes or the cost of maintaining satellites. The concept is not limited to road signage and can include any and everything from shops to homes to chips informing the car where the curbs are so that it stays in the lane.

Possibilities are endless. And we must start now.

End of Information Hierarchy

11 Nov

Today, people have a variety of ways to explore a collection via the Internet as opposed to carefully orchestrated explorations in a brick and mortar museum with a curated exhibition.

A curator comes up with a story along with other contextual information about the exhibit and arranges the exhibition so that the person exploring it has only a few chosen entry points and few ways of exploring the collection. Some of the impediments are put in deliberately while others are a result of hosting an exhibition in the real world where the design of building etc. still matter.

Cut to the online world and the user is untethered from most of the curated connivances. This, in turn, may be a result of the fact that people haven’t really understood how best to present a virtual museum but that is not the point I want to get into. The result of the untethered experience is that these cultural objects are seen in a twice removed setting -e.g. a pot taken from an archaeological site and then photographed and put on the Internet. So what is the result of all this? It is hard to give an objective listing but one can see that some of the “meaning” is lost in this journey of an artifact from the ground to the Internet.

What happens when information that was once tethered in a context or a story is made available virtually free of context over say Google. Is storing information in hierarchical networks or associations obsolete? How do you maintain the integrity of information when context-free snippets of information are freely available?

Say, for example, once upon a time people learned about history via a scholar who chose carefully the specific issues about history. Today, a teen gets his/her history by searching on the web often encountering a lot of miscellaneous information. I would argue that the person then can come away, from such a scattered exploration, with a bunch of miscellaneous trivia and no real understanding of the major issue at hand. The key idea here is that for transmission of “knowledge”, the integrity of information is of prime value.